We’ve entered Vator Splash competition

by alexsavic on 29/07/2010

splashWe’ve entered the Vator.tv Splash competition. If we are able to come in the top 20 of popular voting, we get a chance to present NextWidgets at the Vator Splash event in San Francisco on the 30th of September. Thanks a lot for voting for us!

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NextWidgets featured in Internet World Business magazine

by alexsavic on 27/07/2010

InternetWorldBusinessThe latest print edition of the German magazine Internet World Business has a great feature on NextWidgets. In case German is not your strong suit, the article discusses the current set of NextWidgets products including transactional banners and Facebook widgets as well as our upcoming mobile offering.

The article also mentions our upcoming cooperation with PUBLICIS in Germany in regards to their AdTrinity banner optimization software, but more on that ‘officially’ in the coming weeks… :)

Below is a scan of the article. Our thanks a lot to the team at IWB for taking an interest in this technology.

internet-world-article

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Brand advertising and “Intent to Buy”

July 23, 2010

It’s always been intersting to me how far removed brand advertising can get from an actual purchase and how companies do, or in many cases do not, measure the performance of their brand campaigns. In a 2004 article on brand metrics by Scott Davis of Prophet consultancy, he mentions that in their surveys, only a [...]

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Advertising industry reaction to iAds

July 23, 2010

Some very interesting comments by Marc Ruxin, head of innovation at Universal McCann, on Apple’s new iAds advertising system found over on Beet.tv. Probably just like everyone in the mobile advertising industry, Marc wonders about the openness of the iAds system and to what extent competitive systems will be allowed to emerge. What is great [...]

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eBay CEO discusses multi-device shopping

June 28, 2010

A good explenation by eBay CEO John Donahoe on how consumers are adapting usage patterns to a mobile, mutli-device world. Interesting times ahead for e-commerce:

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HTML5 Adoption By Publishers

June 4, 2010

A great demo of what’s possible in the publishing space with HTML5

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Nobody can explain it better

June 2, 2010

Listening to Steve talk about iAds is almost as if though he was doing a product demo for NextWidgets! There are so many similarities in the concept, like the notion that users don’t click on banner ads because they are taken away to some third party page and that advertising needs to be both interactive [...]

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Gary V at Gov 2.0

June 1, 2010

What a great interview between Gary Vaynerchuk of WineLibrary and Kathy Sierra. Gary is clearly a very smart guy and makes some great comments about online commerce and branding.

I’m sure Gary would be interested in the work that Hans Rosling did at GapMinder in visualising data.

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Side-Tab Widgets Announced at Next10 Conference

May 13, 2010

Today we officially announced the newest NextWidgets feature upgrade, the Side-Tab Widget.
Press Release on PRDoc.com

Here is a demo page . (WD is used for illustration purposes only on this page).
We believe this is a totally unique form of transactional banner and would love to hear your opinions about it.

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Next10 Conference in Berlin next week

May 9, 2010

Very much looking forward to presenting NextWidgets at Next10 conference in Berlin next week. Very fitting for us that this year’s motto is ‘Game Changers’
Get in touch if you’ll be there: @nextwidgets

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