We haven’t posted anything to our blog for a long time due to the simple reason that we’ve had our heads down and working tirelessly on the complex problems of making transactional advertising a reality. What started as a simple idea, ‘allow transactions inside banner ads’, and what was very easy to launc in pilot format last year, has unfolded into a massive undertaking for commercial large-scale implementation. Each new insight brings with it the realization that the issues to making impulse shopping inside ad units actually work are far beyond this simple idea, and stretch from design and psychology, through to security, e-commerce back-end and 3rd party service provider integrations and front-end implementation and distribution. Never could I have imagined that such a small idea could become such a large project.
With all that being said, we firmly believe we are on the right path and that the products and services that we will be releasing over the next months will in many ways transform the world of online advertising. Therefore stay tuned for more news coming soon… 
