For a little while now, T-Mobile in the Netherlands has been testing NextShare on certain products on their website to see the effect of consumers sharing through Facebook under an affiliate model. Due to the positive results received, the program will be extended across the breadth of the product range and last week T-Mobile gave a presentation at Thuiswinkel 2011 in Utrecht outlining the entirety of their strategy that focuses on allowing and encouraging consumers to become Social Media Ambassadors for the brand. The presentation is embedded below.
T-Mobile – Thuiswinkel Update 2011- Social Media & Ambassadeurs
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