Facebook takes over the net but ads don’t convert

February 11, 2011

Amazing new statistics over the dominance of Facebook; Techcrunch reports that Facebook now has nearly 180 million active users, 70% of which log on daily while Vator.tv reports that Facebook now accounts for 11.1 percent of time spent online in the U.S, clearly overtaking Yahoo and Google.

Facebook it seems really is becoming a social layer [...]

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Video from TNW / PayPal X Startup Rally

January 13, 2011

Last year NextWidgets was selected as one of the finalists of the PayPal X startup rally. I only just realized that the video from that presentation is up online. So without further ado, here it is…

Next Widgets – The Next Web Startup Rally from The Next Web on Vimeo.

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CMEA Capital makes a huge prediction on social commerce

December 28, 2010

A post on Vator.tv yesterday left me feeling very positive about NextWidgets and the direction we are headed. The post in question was about comments made by Sumeet Jain, a principal at CMEA Capital in relation to where e-commerce is headed. Jain is quoted as saying  “It’s a matter of time—within the next five or [...]

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Great performance statistics for expandable ads

December 28, 2010

It seems we’re seeing more and more expandable ads these days. Perhaps this format is finally gaining momentum, pushed by advertisers seeking better performance, and publishers who are getting less resistant them perhaps due to the overall difficult market conditions.
The statistics for using expandables are at this point overwhelming as a recent report in Internet [...]

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YouTube & French Connection experiment with video shopping

December 27, 2010

We came across the first example of a YouTube channel being used for e-commerce purposes; the French Connection Youtique. Essentially this is a group of product videos linked together through hypelinks and caption overlays on top of products leading to product pages on the brands website. It’s a rather low tech solution and one very [...]

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The lessons learned by successful startups

December 27, 2010

I recently came across Mixergy, a fantastic blog that focuses on startups and entrepreneurship. Mixergy’s founder, Andrew Warner, does a fantastic job in his video interviews with startup founders in getting to the real story behind the startup and asking all the right questions to get to the minute details of how these startups developed [...]

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Facebook storefronts and social commerce get a reality check

December 26, 2010

Maybe due to the fact there’s been a huge outcrop of starry-eyed reports on the wondrous possibilities unfolding around social commerce that end up being little more than poorly researched PR re-prints, I found it very refreshing to come across some excellent ‘reality check’ articles regarding the actual effectiveness of these recent Facebook storefronts. The [...]

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Facebook social commerce is just getting started

December 23, 2010

Lots of news abound about retailers jumping onto the Facebook shopping bandwagon. Despite the fact Facebook users ‘like’ a fan page once and usually never visit it again, all kinds of retailers, both large and small, are installing shop systems onto their fan pages and hoping for the best. New vendors have popped up in [...]

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Video content is what people care about

December 21, 2010

If a picture is worth a thousand words, then a video is worth 32 pictures per second
The website Reelseo cites a 2008 report by DoubleClick states that “videos run as advertisements received CTR (click through ratios) between 4 and 7 times that of image banner ads”.
The New York Times recently reported on a [...]

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We heart Microsoft BizSpark Developer Program

December 14, 2010

One of the major highlights of this year in terms of outside support for our business, has come in the form of the Microsoft BizSpark program. Although not easy to get into, we had to meet the responsible people in person in San Franisco, we have since found the program to be of unbelievable value [...]

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